I refer to appointment procrastination as “flash-to-bang” time. During the Cold War, American soldiers were taught to count the number of seconds between the “flash” of a nuclear explosion and the impact of the pressure wave (“bang”). The time difference between the arrival of each of those two events could be reported to higher authorities (assuming the observer survived) to calculate where the bomb hit.

Learn how a similar idea impacts your practice’s ability to attract patients: Healio: The Business Minded Surgeon Blog